chris paul is an icon
– on the court and off – appearing in state farm campaigns since 2012.

but when you’ve reached icon status, there are bound to be imitators.

enter the new chris paul.

 
 
 

you’re not
chris paul

if there’s not a million different social pieces for nba fans to engage with across the web, is it even a state farm nba campaign?

 
 
 
 

hack-an-allstar

the new chris paul was able to hack into the real chris pauls instagram at the perfect time – the 2020 nba all-star game. before chris could hop back on and change his password, the new chris paul posted a story and a few select photos, piquing the interest of nba fans everywhere. too bad he’s not that good at photoshop…