The National Football League has never been more popular. And they’ve never been more lost. Stuck in the headlines for all the wrong reasons, and unable to get out of their own way, we offered a solution – a much needed tone of voice to start contextualizing who they are and how to get to a more exciting future. The Book of Strong is 222 beautiful pages, that clearly identifies league issues of the present, while showing them what they could do to make their future as bright as their past.
We took those 222 pages, and distilled it down into a single object – an allegory for their organization. A ball alone is worth nothing, but pass it around, work together, and then you’re able to gain some real yardage. After all football, like life, is a game that can’t be won alone.