how do you galvanize the entire country around a bet?
by enlisting a retired all-pro tight end to kick a field goal, live, during the super bowl, of course.
gronk recruited
gronk recruited
we launched six weeks before the super bowl, when the playoffs were just getting started.
gronk trained
gronk trained
as the playoffs heated up, so did gronk’s training, with the nfl’s all-time leading scorer, adam vinatieri.
gronk grilled
gronk grilled
then, as every other brand was releasing their teasers, gronk was fielding questions from reporters.
gronk kicked
and on super bowl sunday
from an undisclosed location in the middle of the desert
with forty mile per hour wind gusts
live
during the third quarter
gronk kicked it
and fanduel gave away
$10,000,000
$17,000,000
press
press
CBS'S GREATEST SUPER BOWL COMMERCIALS
〰️
"BRILLIANT" - Fast Company
〰️
New Heights Podcast with Jason and Travis Kelce
〰️
"Wow" - Tom Brady
〰️
"I gotta see that! Where the fuck can I see that thing?" - Jeff Goodby
〰️
"It is a great idea." - Chris Beresford-Hill
〰️
CBS'S GREATEST SUPER BOWL COMMERCIALS 〰️ "BRILLIANT" - Fast Company 〰️ New Heights Podcast with Jason and Travis Kelce 〰️ "Wow" - Tom Brady 〰️ "I gotta see that! Where the fuck can I see that thing?" - Jeff Goodby 〰️ "It is a great idea." - Chris Beresford-Hill 〰️
-
![]()
billboard of destiny
we plastered the country in out-of-home featuring an original illustration by jonathan bartlett
-
![]()
the foot of destiny
we made a marble bust of gronk’s actual foot for people to take photos with at the nfl fan experience
-
![]()
kick for credit
we let fans try the kick themselves in the nfl experience in phoenix for prizes like fanduel credit, t-shirts and more
