i felt my
knee shift
in game six of the 2019 nba finals, klay thompson went down with an injury that everyone in the sports world knew instantly was an acl tear. as the voice of mental and physical health for kaiser permanente, we knew that we needed to follow his journey back. so we did just that.
awards
2021 ADC - shortlist (branded content / entertainment)
2020 clio sports – bronze (film)
2020 clio - bronze (film craft - editing)
you can’t plan for a setback
it started with a film that whet the appetite of nba fans, then covid-19 struck and the documentary was shelved. until it wasn’t – may 6.
don’t be too hard on yourself
for years, we’ve been searching for ways to elevate kaiser permanente’s nba partnership through consumer health tips. and finally with a wealth of footage and klay’s clear voice we did just that.
people loved it.
“klay thompson’s comeback ode is visually stunning while telling an honest story”
— AdWeek
Klay Thompson says "it just kills me inside" when he sees other players or tv analysts talking about the Warriors dynasty being over. Is he right? Or are they? pic.twitter.com/63THVLGBzQ
— Rachel Nichols (@Rachel__Nichols) May 8, 2020
“the result is a short film as efficient, enigmatic, and inspiring as the man himself.”
— Forbes
"Ayyyyye 🔥”
That Klay Thompson short doc got me heated like fuck Danny Green bruh
— Ryan Vallejo (@Ryan_Valley_Joe) May 7, 2020
more earned media/press:
bleacher report, fox sports, muse by clio, nbc sports, san francisco chronicle, sb nation, usa today