hulu has a rich history of marketing that exists on a plane somewhere between non-sense and perfect sense.

like…getting to work on making the quarterback of your favorite NFL team into a hero, but exploring his corporate lineage.

like…realizing that you can easily fit -luhaslivespo- into the talent’s last name, the only player in NFL history.

like…creating something that works as a halloween costume, a fantasy football team name, a meme and something the fanbase not only doesn’t hate, but actually champions.

Go Birds.