sometimes you have to change things up.

always different.
always refreshing.

we were ahead of our time. it was 2012, and mike’s hard lemonade wanted people to pick up a six pack of mike’s every time they bought a case of beer for a party. our solve was to constantly be changing the content, so even when you thought you’d seen a spot before, there’d be a different somehow more bizarre ending. if it came out now, it’s be the coolest thing in the world, but then, it was just the coolest thing for espn viewers.