let’s dance
the last dance

the best-laid plans of mice and men, right? we had a shoot planned to make sure state farm showed up in the biggest nba moment of the year. then covid-19 struck. and through a frenzied scramble, we ended up making something truly great.

awards:

2021 sports emmys – winner (outstanding sports promotional announcement)
2021 cannes international advertising festival – bronze (entertainment lions for sport - brand integration and sponsorship)
2021 andy awards – idea, craft
2021 d&ad – wood (film - promotions) and shortlist (film - tactical)
2021 adc awards - silver (film), bronze (innovation, craft in video) shortlist (branded content and entertainment)
2021 one show - bronze (film, creative effectiveness single country, branded entertainment craft use of technology) merit (branded entertainment short form, branded entertainment innovation in lockdown, creative effectiveness, film innovation in lockdown, integrated brand partnerships)
2021 telly awards - gold (branded content general - sports), gold (branded content general - viral), gold (promotional video general - sports), silver (branded content general - entertainment), silver (promotional video general - media promotion), and bronze (promotional video general - entertainment)
2020 hashtag sports awards – most engaging advertisement
2020 clio awards - silver (partnerships and collaborations), bronze (branded entertainment and content) and bronze (innovation)
2020 clio sports awards – gold (film), gold (innovation), silver (film technique), and silver (partnerships, sponsorships and collaborations)
2020 adweek media plan of the year – branded content
2020 adweek ad of the year – number 11
2020 adage marketer of the year – number 10