let’s dance
the last dance

the best-laid plans of mice and men, right? we had a shoot planned to make sure state farm showed up in the biggest nba moment of the year. then covid-19 struck. and through a frenzied scramble, we ended up making something truly great.

and the crowd went wild…

and the crowd went wild…

“…maybe the first great non-COVIDvertising ad since the pandemic began.”

Fast Company

“i will go so far to say that commercial was a billion times better than anything we've seen during the Super Bowl for quite some time.”

Barstool Sports

“…provided a welcome moment of levity in depressing times.”

The New York Times

“only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night.”

AdWeek