let’s dance
the last dance
the best-laid plans of mice and men, right? we had a shoot planned to make sure state farm showed up in the biggest nba moment of the year. then covid-19 struck. and through a frenzied scramble, we ended up making something truly great.
-
2021 sports emmys – winner (outstanding sports promotional announcement)
2021 cannes international advertising festival – bronze (entertainment lions for sport - brand integration and sponsorship)
2021 andy awards – idea, craft
2021 d&ad – wood (film - promotions) and shortlist (film - tactical)
2021 adc awards - silver (film), bronze (innovation, craft in video) shortlist (branded content and entertainment)
2021 one show - bronze (film, creative effectiveness single country, branded entertainment craft use of technology) merit (branded entertainment short form, branded entertainment innovation in lockdown, creative effectiveness, film innovation in lockdown, integrated brand partnerships)
2021 telly awards - gold (branded content general - sports), gold (branded content general - viral), gold (promotional video general - sports), silver (branded content general - entertainment), silver (promotional video general - media promotion), and bronze (promotional video general - entertainment)
2020 hashtag sports awards – most engaging advertisement
2020 clio awards - silver (partnerships and collaborations), bronze (branded entertainment and content) and bronze (innovation)
2020 clio sports awards – gold (film), gold (innovation), silver (film technique), and silver (partnerships, sponsorships and collaborations)
2020 adweek media plan of the year – branded content
2020 adweek ad of the year – number 11
2020 adage marketer of the year – number 10
and the crowd went wild…
and the crowd went wild…
Wait that state farm commercial lol thought the doc came back on pic.twitter.com/kvKeC78RjC
— Taylor Rooks (@TaylorRooks) April 20, 2020
“…maybe the first great non-COVIDvertising ad since the pandemic began.”
“i will go so far to say that commercial was a billion times better than anything we've seen during the Super Bowl for quite some time.”
I want a relationship like State Farm and the NBA
— Tina Turtle🇭🇹 (@tinaqueen_15) April 20, 2020
“…provided a welcome moment of levity in depressing times.”
A top-five commercial of all-time 💯
— Sports Illustrated (@SInow) April 20, 2020
(via @NBA)pic.twitter.com/s6MccgFY2P
“only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night.”
And the best commercial of 2020 goes to... State Farm featuring Kenny Mayne! #TheLastDance pic.twitter.com/qfbw6nvWM0
— Dwight A. Looper (@DwightALooper) April 20, 2020
